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This survey is the first phase of a research project to find out about peoples' experiences of electronic shopping. Please answer as many questions as you feel able. It will take about five minutes to complete.


SECTION A - about your online shopping.

How often do you buy online?
never (go to Section B)
infrequently
monthly
weekly
more than once per week
Why do you make purchases online? (select all applicable)
to save time
to save money
to find different products
conventional shopping difficult due to mobility/location
to purchase local/speciality produce
other (please explain below)
Which products do you purchase from the Internet? (select all applicable)
supermarket/groceries
books/magazines
gifts/flowers
clothing/shoes
banking/financial services
travel
electrical goods
computer software/hardware
other (please explain below)
Which shopping sites do you visit regularly?
Site 1:
Site 2:
Site 3:
Site 4:
Site 5:
Why have these sites become 'favourites'? (select all applicable)
attractive layout
easy to navigate
speed of download time
secure payment facilities
goods on special offer
consumer services eg discussion boards, expert advice, customer tips
returns policy
other (please explain below)
Are there any features of web site design that you find particularly attractive?        (eg. graphics, colours, layout, animation, fonts etc.)
Could you give an example of a site you find attractive?
Site Name:
What do you particularly like about this site?
Are there any features of web site design that you particularly dislike?        (eg. advertisements, requests for personal information, gender stereotyping, etc.)

Site Name:		 Could you give an example of a site you dislike?

Why do you particularly dislike this site?
How do you find new shopping sites? (select all applicable)
personal recommendation
search engines (eg Ask Jeeves, Yahoo, etc.)
advertisements
links from other sites
Do chat/discussion pages on shopping sites appeal to you?
yes
no
sometimes (please explain below)
Do you divulge your personal details to sites that offer a 'personal' service?
yes
no
sometimes (please explain below)

Do you have access to a computer at home?
yes (go to next question)
no  (skip next question)
Do you compete for computer time with others?
yes
no
Would you describe yourself as 'computer literate'?
yes
no
How often do you go online?
daily
several times a week
weekly
monthly
infrequently
When you are online are you usually...         Please rank in order of frequency beginning with most frequent
at home
at work
in the library
at a cybercafe
at a friend's home
in university/college
other (please specify)
Apart from shopping, why do you surf the web?         Please rank in order of preference
news/current affairs
gaming
erotica
factual research/travel information
communicating with others
online auctions
other (please specify)

SECTION C - about yourself

Your Gender...
male
female
Your Age...
18-24
25-34
35-44
45-54
55-64
over 65
You Live...
alone
with friends/roommates
as a single parent
with a partner
with a partner and child(ren)
as part of an extended family
You are Currently...
employed full-time
employed part-time
unemployed
in full time education
homemaker
retired
Are you currently employed in the IT industry?
yes
no
sometimes (please elaborate)
Your Location...
county/province/state:
Country: